LAVALIFE
If there’s one thing we pride ourselves on, it’s getting people together for a great party. That’s why we knew the online dating brand Lavalife and VP were the perfect match. Over our long tenure with the brand, we set them up with strategic partnerships and produced various successful strategic events and programs to add value to their business offline and acquire a new nationwide consumer base. Activation included:
Click at a Flick
– an offline nationwide dating program, created in partnership with Loews Cinemas, to provide local singles with a bi-weekly destination to meet up at the movies. Click at Flick premiered in New York City, Boston and Chicago.
Lavalife Profile Rev-Up
– a six-week guerillla marketing program, created in partnership with Sephora retailers, to drive Lavalife profile acquirement. Featuring a fleet of fully branded Mini Coopers equipped with portable photo studios, consumers received complimentary makeovers by Sephora experts to look their best for their in-studio profile photo session. Profiles were immediately created on Lavalife.com on-site at Sephora retail locations throughout New York City.
Flirt with Flavor
– a nationwide program, created in partnership with the launch of Absolut’s Ruby Red vodka, to provide local Lavalife singles with an opportunity to meet offline and flirt with flavor. Each event hosted a special activity from ice-breaker games to astrology readings with renowned astrologer Susan Miller. Activated in the latest and trendiest in bars and clubs within New York City, Miami, Chicago, Boston, and Los Angeles.
The Ultimate Pick-Up Game
– an offline event series, created in partnership with the NBA, to bring together like-minded singles to watch the finals in the world’s only NBA store, compete in basketball challenges, and mingle over various other special activities
*Vincent Partners has also served as Lavalife’s public relations agency for five years.