issue.12: Downward Dog, Pre Fab(ulous) Housing and Celebrity Glamour

I write this from the Dominican Republic where I have just seen the amazing Maxim Bungalows. I am proud of the unique and unexpected experience that will await the first guests this December and can be viewed at www.maximbunglows.com. The website, which just officially launched, is designed and built by VP and is reflective of our growth in our interactive business. We have an amazing team of designers, developers and project managers that are breaking virtual ground. Our work, including Yoga City (mentioned below) and our Public Relations team’s use of SEO (Search Engine Optimization) PR continues to drive online awareness and positioning for our clients.  Don't be afraid to ask us how we can help with your interactive needs!

 

P.S. - don't forget to join us November 8th-11th for the Dominican International Film Festival  -  great films, great fun, great celebs, great Dominican people and of course-great drinks!

Vincent Partners is a full service marketing communications company with a specialty in non-traditional experiential marketing, strategic public relations, celebrity endorsements, brand extensions/licensing and marketing technology solutions.

Vincent Partners and Optimum Homes Star at the RISMedia Leadership Conference

On September 5th and 6th, the main ballroom of the Roosevelt Hotel in New York City was transformed into an assembly line of booths demonstrating all of the new advances in marketing real estate for agents, brokers and sellers. There was one, however, that quite literally stood taller than the rest.

Utilizing a creative booth design produced by Vincent Partners, Optimum Homes’ space resembled a typical living room with a television screen, couch, chairs, lamps and a coffee table. Curious conference-goers were invited into the “home” to learn all about Optimum Homes’ product in a unique setting. Once inside, Optimum representatives would tell them all about iO channel 606’s benefits as the guests snacked on cookies and fruit, similar to an open house experience.

From across the room, the arched, green façade stood out from the monotonous booths consisting of a table full of giveaways in front of standing banner. And the couches and chairs offered a welcome respite for people walking the floor.

By eschewing the norm Optimum had potential users actively seeking them to learn more about the brand and generated a buzz throughout the entire conference. The booth design resonated with the crowd and created a relevant link of a creative, unique and progressive layout for a creative, unique and progressive service.

As an added bonus, Optimum rewarded one lucky real estate agent with two round-trip tickets anywhere Continental Airlines flies. 

Sarah M. Boyd Joins Vincent Partners Public Relations!

This fall, Vincent Partners Public Relations is very excited to announce the arrival of a new partner, Sarah M. Boyd! Sarah joins VPR after leading several top accounts at Rubenstein PR as a Vice President, prior to which she led the public relations strategy for the home brands of Kate Spade. Sarah has also worked at several boutique PR firms, including LaForce & Stevens, The Boyd Company and Clifford Public Relations, where she handled design, fashion, beauty and general consumer accounts.

Needless to say, everyone at Vincent Partners is delighted to have Sarah bring a fresh perspective and creative energy to the team!